Author: trueadmin

• This is the largest promotion organised by TrueMoney Malaysia for Lotus’s Malaysia customers

KUALA LUMPUR, 18 August 2023 – TrueMoney, one of Southeast Asia’s leading fintech companies, announced today their collaboration with Malaysia’s preferred supermarket chain Lotus’s to supercharge Lotus’s Members Month with one of its largest promos and giveaways in Malaysia. To enjoy the benefits of the promotions, users are required to make transactions using the TrueMoney e-wallet application and conveniently purchase their everyday essential items with a simple scan.

Jessie Chong, Ascend Group’s Country Managing Director, said, “We are thrilled to announce our collaboration with Lotus’s, as we continue to bring exciting promotions to our users and enhance their grocery shopping experience. We anticipate that with this promotion, we can showcase the ease of grocery shopping with our e-wallet while having the chance to have access to amazing promotions, cashback and benefits. We are also excited to offer our customers the opportunity to earn valuable rewards through the True-Merdeka campaign and multiply their My Lotus’s Points during this special promotion.”

In conjunction with Lotus’s Members Month, customers have the opportunity to receive 10 times the usual My Lotus’s Points for every RM1 they spend at Lotus’s when using the TrueMoney e-wallet app on weekends starting this 21st of September. This advantage is not restricted to weekends alone; customers can also get 2 times My Lotus’s Points for every RM1 spent through the e-wallet. These collected points can be changed into preferred vouchers, or coupons, or used to reduce their final bill upon checkout, which is valid for both in-store and online transactions.

Having been established in 2003, TrueMoney has expanded to more than seven Southeast Asian nations, including Malaysia. The company has become a prominent fintech company in the region, offering various advanced financial solutions such as cashless payments, mobile top-ups, and bill payments. With a continuously growing network of over 12,000 merchants and 30,000 payment points spanning retail, gaming, technology, and more, TrueMoney has demonstrated substantial growth in Malaysia since its launch in January. 

Maximising promotions as a new user

With TrueMoney e-wallet promotions at Lotus’s, shopping becomes an adventure full of rewards and surprises. Users get an opportunity to maximise various promotions by planning their shopping spree for maximum points and cashback.

• For instance, until September 30th, spending RM20 during the weekends will earn new users RM2 cashback from the TrueQuest campaign, a random cashback up to RM66 from the True-Merdeka campaign and a remarkable 10x Lotus’s Points boost.
• Moreover, if new users plan their shopping from October 15th to 18th, they will get RM2 cashback from TrueQuest, enjoy 50% cashback from the TrueMonthly Campaign, and double their My Lotus’s Points.
• For those ready for an October shopping spree from the 1st to the 14th, spending RM100 as new customers yields RM2 cashback from TrueQuest, an impressive RM10 cashback from Ten-Tastic Cashback Campaign, and 2x My Lotus’s points.

With these strategies, TrueMoney aims to continue collaborating with Lotus’s in hopes of driving customer engagement, enhancing the shopping experience and boosting sales within the retail industry. These promotions provide customers with added value and incentives to make purchases whether it is by offering discounts, loyalty rewards, cashbacks and promotions.

As of 2023, more than 50 million people across the SEA region have used TrueMoney’s e-wallet app. This expansion will not only benefit the existing TrueMoney users but also attract new customers who are seeking convenient and secure digital financial services. By offering a wide range of financial solutions, TrueMoney Malaysia aims to cater for the diverse needs of individuals, further establishing itself as a leading player in the fintech ecosystem within Malaysia.

• This innovative solution offers employees from both companies to enjoy benefits and rewards such as cashback
• The TrueMoney e-wallet has continued to show strong growth in Malaysia since its launch in January 2023

KUALA LUMPUR, 16 August 2023 – TrueMoney, one of the prominent e-wallet services in the country, today has officially facilitated with Thailand’s Charoen Pokphand (C.P.) Group and supermarket chain, Lotus’s, to empower staff benefits in Malaysia. Starting from May, Lotus’s staff can enjoy the convenience of facilitated offers and benefits from TrueMoney, while C.P. Group staff will receive these benefits beginning in August.

Having launched in Malaysia in early 2023, TrueMoney Malaysia has experienced substantial growth, boasting around 12,000 merchants and over 30,000 payment points that encompass retail, gaming, technology, restaurants, and more. Operating in six other countries, the TrueMoney e-wallet has impressively surpassed 50 million downloads of its e-wallet app, catering to a vast user base across Southeast Asia.

Jessie Chong, Ascend Group’s Country Managing Director, said, “We are truly honoured that TrueMoney has been chosen as the official staff benefit arm for esteemed organizations like C.P. Group and Lotus. Through our e-wallet, their staff have access to a wide range of businesses, as well as amazing promotions, cashback and benefits to reward them. This is an innovative and practical way to extend employee benefits that is both easy and encourages adoption. We hope that through this facilitation, staff can enjoy a seamless and secure cashless payment journey with the TrueMoney e-wallet whenever they spend at Lotus’s or any of our participating merchants.” 

Following the facilitation, every staff member at Lotus’s can now enjoy a 10% cashback in TrueMoney e-wallet credits when making purchases at Lotus’s stores using the e-wallet app. The cashback applies to all transactions without any minimum spend requirement, with a cap of RM50 per staff member per month. Additionally, Lotus’s staff will earn 3x Lotus points for every RM1 spent, as opposed to the standard 2x Lotus points earned by regular customers.

C.P. Group employees will also now have the opportunity to receive a 5% cashback on their purchases at Lotus’s stores when utilizing the TrueMoney e-wallet app, without any minimum spending requirement, but with a maximum cap of RM25 per staff member per month.

More than ‘just’ an e-wallet

TrueMoney Malaysia aspires to establish more staff benefit arm partnerships with prominent corporations in the coming years. In these potential collaborations, corporations will have the opportunity to extend exclusive staff discounts for purchases made at Lotus’s stores or any of the existing TrueMoney e-wallet merchants. Moreover, TrueMoney plans to introduce curated marketing campaigns, including staff referral programs, exciting lucky draws, engaging roadshows, and other innovative initiatives.

“On top of cashback and Lotus’s member points, we frequently organize curated lucky draws and engaging marketing campaigns to offer employees a chance to win exciting prizes. Through our initiatives, we aim to create a mutually beneficial ecosystem where staff members can enjoy the perks of TrueMoney and savor the advantages of digital payments seamlessly. We extend our sincere gratitude to C.P. Group and Lotus’s for entrusting us with the responsibility of being their staff benefit arm, and we look forward to delivering exceptional value and experiences to their employees and customers alike,” continued Jessie.

By pursuing such strategic partnerships, TrueMoney strives to foster a comprehensive ecosystem of digital payment services, providing enhanced benefits and convenience for both corporate employees and the wider Malaysians. With its wide range of services and offerings, the brand aims to be the go-to platform for all digital payment needs in Malaysia.